AI Insights · Timothy · October 2021
Top 5 Fashion Games in Europe Q3 2021 Performance
Explore the performance of the top 5 fashion games on a unified platform in Europe during Q3 2021, including downloads, revenue, and active user trends.
Throughout the third quarter of 2021, the top 5 fashion games on a unified platform in Europe showed varied performance in terms of downloads, revenue, and active users. Below, we delve into the specifics for each game, with data sourced from Sensor Tower.
Hair Challenge by Rollic Games had a notable presence in Europe. Weekly downloads peaked at over 1.1M at the start of July but saw a decline throughout the quarter, stabilizing around 520K by the end of September. Revenue showed a slight increase, reaching approximately $379 by early August, and weekly active users decreased from 3.7M to 2.1M over the same period.
Bag to Fit from Voodoo also exhibited significant activity. Weekly downloads started at 1.2M in late June but declined steadily to around 142K by the end of September. Revenue saw a sharp drop from $441 to $23 over the quarter, while active users decreased from 2.5M to just under 500K.
Lion Studios's Doll Designer saw impressive growth in the early weeks post-launch, with downloads peaking at 853K in early August before tapering off to 334K by late September. Revenue was minimal but showed a small peak of $60 in the final week. Active users increased sharply from 3010 to 943K by early August and then decreased to 601K by the end of the quarter.
Project Makeover by Magic Tavern, Inc. maintained a strong performance with weekly revenue consistently high, peaking at approximately $917K in late August. Downloads fluctuated, reaching a high of 475K in late August and settling around 413K by the end of September. Active users remained relatively stable, hovering around 2M throughout the quarter.
Lastly, Makeup Artist: Makeup Games from Beauty Salon Studio showed a remarkable increase in weekly revenue, climbing from $94 in late June to approximately $12K by the end of September. Downloads surged mid-quarter, peaking at 1.08M in early September before falling to 551K by the end. Active users also saw substantial growth, peaking at 1.48M in mid-September.
For more detailed insights and data trends, visit Sensor Tower.
